What Pakistan Stand To Gain If Google Opens Shop

 KARACHI: Over the past few years, governments have tried to get social media companies to keep an actual presence in Pakistan.



They used a carrot-and-stick strategy, offering rewards in the form of increased revenue and, when that didn't work, writing legislation to make them open offices.


Officials have repeatedly stated that companies have agreed to establish a presence in Pakistan over the years, but nothing significant has come of it.


Google's decision to establish a Pakistani liaison or representative office was reported last month.


The search engine giant with its headquarters in California, United States, also obtained a registration certificate from the Securities and Exchange Commission of Pakistan (S-E C P), which set the move apart from previous claims.


The government is of the opinion that the office will be established within the next few weeks, most likely in Karachi.


For Itself and Telecom Priest Syed A M-I N U L H-A Q U-E, this was the aftereffect of his service's endeavors traversing more than three years.


In an interview, Mr H-A Q U-E stated that the government would implement social media regulations in 2020 and 2021 after consulting with local and international stakeholders.


Social media companies with more than 500,000 followers were required to establish an office in Pakistan within six months by the Citizen's Protection (Against Online Harm) Rules, 2020, and the Removal and Blocking of Unlawful Online Content (Procedure, Oversight, and Safeguards) Rules, 2021.


The principles were seriously scrutinized and the Islam­abad High Court requested the public authority to change them.


The minister stated that the drafts are now in the final phase of revision and that the required deadline of six months has been eliminated


What to expect?


Mr H-A Q U-E told that the government initially wants Google to open liaison offices in Karachi and Islamabad. Habibullah Khan, the CEO and founder of Penumbra, an experience design studio with its headquarters in Karachi, stated, "I expect this to be a minimal-presence liaison office". According to the IT minister, the government only wants to remove three types of content: anti-Islam, anti-Pakistan, and anti-pornography.


Bytes for All, the petitioner, was represented in the case by Yasser L-A T-I F H-A M D-A N-I, who expressed surprise at Google's decision to "submit itself to Pakistani laws". Will Google, for instance, block websites that refer to A H M-A D-I S as Muslims? He also mentioned the possibility of prosecution for Google as a result of its presence in Pakistan


Benefits for businesses, creators


He stated that creators' earnings would "multiply" and even begin to be paid in dollars, which would be advantageous to the nation's digital economy and the economy as a whole. 


However, the minister's enthusiasm was not shared by experts or local content creators. Mr Khan of Penumbra claims that Pakistan will gain "absolutely nothing". He stated that App Store and cloud revenue bring in over $30 million, while Pakistani ad revenue brings in $150 million to $300 million annually for Google.


Junaid A K R-A M, a comedian and YouTuber, stated in an interview with Dawn that the only anticipated benefit for local creators would be a "single-point" communication channel in the event of a dispute or problems with monetization. Digitalization is required for Pakistan's government and some strategic revenue value chains, like taxes

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