Amazon Targets Fake Reviews With Two New Lawsuits & Amazon sues two alleged fake review sources

 


Amazon Targets Fake Reviews With Two New Lawsuits 


Amazon has announced its latest initiative to combat fake product reviews, including those that may be published in exchange for free products, discounts, or credits toward future purchases. The organization says it has sued two phony survey handlers supposedly behind "boosted and deluding item audits", determined to get them closed down and ideally working on the general nature of data on Amazon's site that clients need to settle on informed buy choices. 


Most of the time, people who use Amazon buy things and then write reviews about them to help other people decide if they want to buy the same things. However, an industry is centered on incentivized reviews, which can involve giving customers a credit to their Amazon account in exchange for positive reviews or, in some cases, free products if they recommend the products. 


This has resulted in problems with reviews that are misleading and may exaggerate how well a product works, which is a problem for both users and Amazon itself. The company has addressed this problem by removing some brands from its platform, and now it is back with two more lawsuits against the alleged sources of some of these reviews


Vendors on Amazon can be greatly affected by customer reviews. An online seller's profile can improve with positive reviews, while sales can suffer with negative ones. As a result, there is now a shadow industry in which online brokers sell reviews with five stars, and some online businesses use "black-hatting" to smear competitors with negative reviews. In the past, third-party sellers have been criticized for clearly violating platform rules by begging customers to delete negative reviews. In 2015, the online giant filed a lawsuit against a number of websites over allegations of fake reviews. However, websites that offer to sell a lot of positive Amazon reviews have continued to appear. 


In its lawsuit filed in 2015, Amazon stated, "A very small minority of sellers and manufacturers attempts to gain unfair competitive advantages by creating false, misleading, and inauthentic customer reviews for their products on Amazon.com" 


Amazon's vice president of customer trust and partner support, Dharmesh Meta, said in a statement about the App Sally and Reba test lawsuits, "We know how valuable trustworthy reviews are to our customers". Although these reviews are relatively few, they threaten to undermine the trust that customers, as well as the vast majority of sellers and manufacturers, place on Amazon. We are holding these review fraudsters accountable for this reason. These lawsuits target the source, despite the fact that we prevent millions of suspicious reviews from ever appearing in our store


Amazon sues two alleged fake review sources


Reba test and App Sally are alleged in the lawsuits to have assisted "misled shoppers" on a variety of e-commerce platforms, including Amazon and eBay, by providing false product reviews. According to Amazon, the lawsuits are the result of "an in-depth investigation" in this instance. The retail giant explains that it uses both human investigators and machine learning algorithms to locate and, when necessary, remove these negative reviews. 


The company asserts that the two organizations engage in a variety of prohibited activities, such as, in the case of App Sally, allegedly selling fake reviews to businesses that are willing to send empty boxes to members who post. In contrast, it is alleged that Reba test pays users to post approved 5-star product reviews. Dharmesh Meta, Amazon's Vice President of Worldwide Customer Trust and Partner Support, stated, "We know how valuable trustworthy reviews are to our customers". "We are holding these review fraudsters accountable for this reason". 


In the past, Amazon has successfully sued other alleged fake review brokers. Even though the company has a long history of litigation in this area, it points out, for instance, that lawsuits filed in the United Kingdom and Germany last year led to the closure of two of these businesses. 


However, despite the platform's active monitoring and efforts to remove fake reviews, many Amazon customers continue to report encountering these reviews. Fake spot is one of a number of third-party services that make the claim that they can provide product ratings that are more accurate by independently analyzing reviews. However, Fake spot also once ran into trouble with Amazon

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